Internet & Digital Marketing Course
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Internet Marketing- Short Course

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Study Internet Marketing, become more effective at making online sales

Internet marketing is complicated but necessary in any modern business. Every business is expected to have a web site and social media presence.  Having a presence though is not the same as having an effective presence that supports and grows your business.

This course can be your first step to understanding marketing possibilities on the internet, laying a foundation for knowing and using the internet effectively.


The Internet Marketing Course covers the following topics:

LESSON 1 THE SCOPE AND NATURE OF DIGITAL MARKETING

  • Digital marketing
  • Building, and effectively using, a mailing list
  • Lesson 1 additional reading
  • Reasons for using digital marketing
  • Review what you have been learning

LESSON 2 SEARCH ENGINE OPTIMIZATION

  • Keywords
  • Search engine optimisation for your website
  • Other factors that influence SEO success
  • Seo and being successful online
  • Lesson 2 additional reading
  • Review what you have been learning

LESSON 3 CONTENT MARKETING

  • Digital content
  • Creating a content strategy
  • Designing content
  • Identifying customer pain points to provide direction for content marketing
  • Lesson 3 additional reading
  • Review what you have been learning

LESSON 4 SOCIAL MEDIA MARKETING

  • Why social media?
  • Social media for business - starting out
  • Ways of using social media
  • Supporting tools for social media management
  • Evaluation and adjustment
  • Can influencers really help your business?
  • Evaluating social media marketing
  • Lesson 4 additional reading
  • Skills required to be an effective digital marketer
  • Review what you have been learning

LESSON 5 WEBSITES AND WEB ADVERTISING

  • Websites
  • Web advertising
  • Monitoring and analytics
  • Get the marketing mix right
  • Customer focused websites
  • The challenge of the marketing mix in a digital world
  • Lesson 5 additional reading
  • Review what you have been learning
  • Final assessment




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Internet Marketing- Short Course Internet Marketing- Short Course
$220.00 In stock