Product Development | online course
Home > Short Courses

How to Develop Products - Short Course

Not Applicable 

 

$220.00 Another currency? 

    

* Prices include 10% GST for Australian orders.
International orders will have GST removed at the completion of your order.


Sneak Peek

Self Paced 20-hour course to help you develop products

This course sharpens your awareness of tasks and processes involved in developing any type of products. Products can be either goods or services. Developing any type of product always begins with a concept which may come from an individual person or a group. There are always choices to be made in developing the concept, and those choices can either make it a better product that is easier to sell, or a more problematic product that is harder to sell.
This course teaches you how to make better decisions about product development, and helps you to avoid overlooking aspects of product development that might make or break the success of that product.

 

THE CONTENTS OF THE COURSE - How to work through this course

LESSON 1 NATURE AND SCOPE OF PRODUCT DEVELOPMENT
What type of product is it?
Who is your customer?
The development process
Research and development
Product planning
Prototypes and testing 
Pre-production phase 
Commercial release 
Product lifecycle 
Lesson 1 additional reading
Review what you have been learning

LESSON 2 VIABILITY ASSESSMENT
Product concept analysis 
Supply and demand 
Product validation 
Competitor analysis
Product differentiation 
Lesson 2 additional reading 
Review what you have been learning

LESSON 3 DEFINING THE PRODUCT AND THE PRODUCTION PROCESS
Generating ideas 
Brainstorming 
Product planning 
Production and plant equipment 
Sourcing raw materials and components 
Staffing requirements 
Getting others involved in product planning 
Product planning for lone wolves 
Product roadmap 
Outsourcing 
Lesson 3 additional reading 
Review what you have been learning

LESSON 4 PRODUCT LEARNABILITY
Learnability factors 
Important considerations 
Learnability for the right audience 
Children and learnability 
Evaluating learnability 
Testing learnability 
Review what you have been learning 

LESSON 5 COSTING 
Cost of development 
Cost of packaging design 
Cost of certifications 
Cost of manufacture 
Marketing costs 
Product delivery 
Product pricing 
Pricing strategies 
Review what you have been learning
 
LESSON 6 PRESENTATION AND PACKAGING 
Packaging design 
Packaging supply 
Lesson 6 additional reading 
Review what you have been learning

LESSON 7 TESTING THE PRODUCT
Useability
Reliability
Process of testing
Rapid prototyping 
Ongoing market research 
Lesson 7 additional reading 
Review what you have been learning 

LESSON 8 PRODUCT LIFECYCLE 
Development and introduction 
Growth phase 
Maturity phase 
Decline phase 
Rebirth 
Review what you have been learning

LESSON 9 FUTURE PLANNING AND OTHER CONSIDERATIONS 
Success metrics 
Product evolution 
Predictive product development 
Considerations on product marketing 
Online marketing 
Social media 
Search engine optimisation 
Direct marketing via email 
Advantages and disadvantages of being first to market 
Protecting your product 
Lesson 9 additional reading 
Review what you have been learning 
Final assessment 

 

 

Why do Businesses Fail?

One reason can be that the goods or services offered, have not been developed properly.

A well developed product can sell itself; or at least is far more likely to succeed.  Product development is not manufacturing or marketing. It is more about choosing what a products (goods or services) you will offer, then changing aspects of what they are and how they are presented, in order to make them serve their purpose better, be more attractive to buy, and be more satisfying to the customer.

 There are many different tried and proven techniques that can be harnessed for product development. There are many aspects of product development that can be overlooked. This course helps you to avoid overlooking what is important, and have the tools to do what is most important to succeed when developing products.



Write a Review

Please ensure you are logged in to write a review.
How to Develop Products - Short Course How to Develop Products - Short Course
$220.00 In stock