Sneak Peek
Learn to Write a Successful Blog
A blog is a way to publish your ideas online. There are a number of different purposes to start a blog, whether to inform your customers or staff for a business website, or maybe you have a passion or lots of knowledge in one area that you would like to share with people?
Have you had an idea that you want to share with people, but you aren't quite sure how to start your blog? This course goes through EVERYTHING you will need to know to start your own blog, promote it and even monetize it.
What's Inside the Course:
LESSON 1 DEFINING YOUR BLOG
Reasons people keep blogs
Developing a purpose for your blog
Example
Review what you have been learning
LESSON 2 RESEARCH YOUR NICHE/BLOG
Naming your blog
Keywords
Categories
Competitor identification
Finding your competitors
Competitor analysis
Points of difference
Identify your audience
Intended audience
Example
Review what you have been learning
LESSON 3 KEYWORDS
What are keywords
Strategic Planning with Keywords
Writing your own Keywords
Keywords as a Mapping Tool
Hashtags
LESSON 4 DESIGNING YOUR IDEAL POST
Blog analysis
Anatomy of a Blog
Content analysis
Putting it all Together
LESSON 5 PRESENTATION OF YOUR BLOG
Improving accessibility
Font Types and Size
Font Colour and Colour Scheme
Enabling Captions on Video Content
How Audiences Read
Using images
Relevance
Breaking up Text
Image Clarity
Legal Issues
Number of Images
LESSON 6 BUSINESS BLOGS I
Business blog considerations
Common types of business blog Leadership, News, etc
Brand Development Blogs
SEO Improvement Blogs
Remembering Goals
LESSON 7 BUSINESS BLOGS II
Keep Focussed
Expanding your Blog
Guest Posts
Building Credibility through Association
Multiple Content Streams
Audio Posts
Vlogs
Live Content
Hosted Chat
eBooks
Infographics
Multiple Content Info Stream
LESSON 8 INTERMEDIATE BLOGS (FREELANCE BLOGS)
Benefits and Purpose of a Freelance Blog
Freelance Blog Anatomy
Proofread
Personal/Professional Balance
LESSON 9 ESTABLISHING SOCIAL MEDIA, FEEDS & NEWSLETTERS
Keeping your audience informed
RSS Feed
Newsletter
Twitter, Facebook and other Social Media
Selecting Platforms
Social Media Influencers
Becoming an Influencer
LESSON 10 MARKETING, BRANDING, AND COMMUNITY BUILDING
Assessing your blog niche
Reposting
Online communities
Sharing Experiences
Creating Experiences
Building an Online Community
Where to Build a Community
Branding
Personal versus Professional Branding
Final assessment
WHAT IS YOUR PURPOSE FOR BLOGGING?
Some people create and write blogs to support a business or promote their passion, but there are other reasons too. REasons for creating a blog might be any of the following:
- Building their writing skills through practice
- Marketing a service or product (individual, small business, or large company)
- Building a business brand/identity
- Building a personal brand/identity
- Sharing opinions and reviews
- Lifestyle commentary
- To provide information
- Niche interest e.g. fan reviews, discussion of television/books, birdwatching, etc.
- To tell their story
All blogging should be underpinned by a purpose; so before writing any blog, be sure you have a clear focus on what the purpose is/. If you are writing a blog for an employer, be sure you are clear about their purpose and expectation.
This course helps you first to develop a focus on why you are blogging, the to decide what to blog, how to write it and how to grow the readership.
Many blogs fail. Some succeed.
What you learn in this course will increase your chances of success and decrease your risk of failure.